Course Project
PROJECT COMPONENTS
Component
Description
Due date
Proposal
An online form will guide you through a description of your proposed venture, the value intended for customers, and a number of practical and logistical issues.
9/16
Library database resource list
Using library databases discussed in class, you will be asked find at least fifteen quality articles relevant to making decisions on whether and how to launch the proposed venture.
9/30
Preliminary paper
A paper which applies selected course ideas to the proposed venture
11/4
Final paper
An executive summary, response to questions raised by the instructor on the proposal, and a tentative assessment of the prospects for the venture.
12/2
Project Guidelines (excerpt from the syllabus)
Assignment Instructions Evaluation Form Sample (compliments of Penny P. Profit) MP3 Discussion Proposal On online form Form Sample Library Database Resource List Instructions Sample Preliminry paper--please turn in online through Turnitin on Blackboard. Option #1: Secondary Market Research Instructions Form Sample MP3 Assignment #2: Consumer Behavior Instructions Form Sample MP3 Assignment #3: Primary Market Research Instructions Form Sample MP3 Final Paper--please turn in online through Turnitin on Blackboard. Instructions Form Sample
