BUAD 307
Marketing
Fundamentals

 

 

 

Exams

Exam
Date
Material Covered
Structure
Midterm I
9/23

• Classroom material up to and including the unit on “Social Responsibility, Ethics, and the Marketing Environment”
• Textbook chapters 1-3
20 multiple choice questions and one short answer question

Study Guide for Textbook Material
Study Checklist for Material Covered in Class for Midterm I
Sample Midterm I --> Key and Sample Short Answers
   --> Podcast Review
Actual Spring, 2008 Midterm --> Key and Sample Short Answers
Actual Fall, 2007 Midterm --> Key and Sample Short Answers
Sample Answers to In-Class Assignment Sample Questions
Actual Fall, 2008 Midterm I --> Key and Sample Short Answers

Midterm II
10/21
• Classroom Material from the beginning of the course up to and including the unit on “Consumer Behavior and Organizational Buying” and
• Textbook chapters 1-6.
40 multiple choice questions and two short answer questions

Study Guide for Textbook Material
Study Guide for Material Covered in Class for Midterm II
Sample Midterm II --> Key and Sample Short Answers
  --> Podcast Discussion of Multiple Choice Answers
Actual Spring, 2008 Midterm II --> Key and Sample Short Answers
  --> Podcast Review of Spring, 2008 Midterm II Answers
Actual Fall, 2007 Midterm II --> Key and Sample Short Answers
Sample Answers to In-Class Sample Exam Questions
Final
12/11

• Selected cumulative material covered in class as indicated on the study checklist that will be provided
• Classroom material from the unit on “Segmentation, Targeting, and Positioning” to the unit on “Electronic Commerce”
• Textbook chapters 6-9, 12, 14, and 17.

Study Guide for Textbook Material
Study Checklist for Classroom Material for Final

50 multiple choice questions and two short answer questions