Exams
Material covered: Classroom and textbook material up to and including the unit consumer behavior (chapters 1-6); and Chapters 1-5 of Socialnomics.
Narrated Discussion of Spring, 2011 Midterm Multiple Choice Questions:
Sample answers to Actual Fall, 2011 Short and Very Short Midterm Questions
Narrated discussion of Fall, 2011 Midterm Multiple Choice Questions
• Forty-five multiple choice questions (135 points) and
• Five short answer questions of out which you will be asked to answer any four (10 points each for a total of 40 points); and
• Four “Very Short Answer Questions,” out of which you will be asked to answer any three (5 points each for a total of 15 points)
Final 05/04
Material covered: Selected cumulative material covered in class and in the textbook as indicated on the study checklist that will be provided (a small portion of the total material covered); Chapters 6-8 of Socialnomics; and classroom and textbook material from “Segmentation, Targeting, and Positioning” through “Pricing”) (chapters 7-17).
• Forty-five multiple choice questions (three points each for a total of 135 points);
• Five short answer questions out of which you will be asked to answer any three (10 points each for a total of 40 points); and
• Four “Very Short Answer Questions,” out of which you will be asked to answer any three (5 points each for a total of 15 points).
