Welcome to BUAD 307: Marketing Fundamentals!

This course meets twice a week--once as a two hundred student lecture session and in subsequent discussion sections of forty students each.

Although the syllabus for the course will be handed out in "hard" copy during our first lecture session on Monday, I thought some of you might want to have an advance "peek." The syllabus is now available at http://www.buad307.com/syllabus.pdf . Since I have included extensie information on various phases of the course project, the syllabus is rather lengthy. Please do not let that intimidate you! I believe that it is most useful to provide as much needed information as possible up front. The table of contents will hopefully be useful in locating needed information throughout the semester.

The course web site is http://www.buad307.com . This site will contain study guides, sample assignments, PowerPoint files, and other information that will be made available throughout the semester. A major revision has been made to the web site this semester, so it is not yet complete.

Our textbook for this semester is Charles W. Lamb, Joseph F. Hair, and Carl McDaniel (2009), MKTG 2.0 (2008-09 edition), Thompson South-Western, ISBN-10: 0324659806; ISBN-13: 978-0324659801. . This book is available at the USC Bookstore for $57.50 and from online retailers such as Amazon.com . The price at Amazon.com is $46.13 (http://www.amazon.com/MKTG-2-0-2008-Student-Printed/dp/0324659806/ref=sr_11_1?ie=UTF8&qid=1219168229&sr=11-1). One copy is also available on reserve in the Crocker Library on the second floor of Hoffman Hall.

As a bit of a personal introduction, I hold a Ph.D. in marketing from the Marshall School of Business (1998), an M.B.A., and a B.A. in political science/psychology from Cal Poly State University, San Luis Obispo. I have taught at the MSB, the University of Maryland, the George Washington University, U.C. Riverside, and San Diego State University. My teaching specialties are Consumer Behavior and International Marketing. My research interests focus on consumer behavior, pricing, branding, non-profit marketing and fundraising, corporate philanthropy, and "win-win" deals. In addition to my personal and BUAD 307 web sites, I also maintain http://www.ConsumerPsychologist.com , which provides an introduction to marketing, consumer behavior, international marketing, food marketing, and distribution.

Please feel free to stop by my office. I will be in most of this week. Once classes start, my official office hours will be Tuesday, 12:00-1:00 p.m.; Wednesday, 11:00 a.m.-1:00 p.m.; and Thursday, 1:00-3:00 p.m. However, I am in the office much more than that and can usually see you on a "walk-in" basis except for the last half hour before a class.

Lars

Lars Perner, Ph.D.
Assistant Professor of Clinical Marketing
Department of Marketing, Marshall School of Business
University of Southern California
Los Angeles, CA 90089-0443, U.S.A.
Phone: (213) 740-7127 Cell: (760) 412-0154
perner@marshall.usc.edu http://www.LarsPerner.com
http://www.ConsumerPsychologist.com
Blog: http://delightfulreflections.blogspot.com/