BUAD 307
Marketing
Fundamentals

 

 

 

PowerPoint Slides and Summary Notes

 

Topic
PPT
Summary
Notes
Narration
Course Introduction PPT See syllabus Flash
Marketing Overview and Strategy PPT PDF  
E-Commerce PPT PDF  
Secondary Market Research Sources      
Environment and Social Responsibility PPT PDF  
Consumer Behavior      
International Marketing      
Segmentation, Targeting, and Positioning      

Market Research

      
Product      
Distribution      
Promotion      
Price