BUAD 307
Marketing
Fundamentals

 

 

 

PowerPoint Slides and Summary Notes

 

Topic
PPT
Summary
Notes
Narration
Course Introduction PPT See syllabus Flash
Marketing Overview PPT PDF Flash
Strategy PPT PDF Flash
E-Commerce PPT PDF Flash
Environment and Social Responsibility PPT PDF Flash
International Marketing PPT PDF Flash
Consumer Behavior PPT PDF  
Segmentation, Targeting, and Positioning      
Market Research      
Product      
Distribution      
Promotion      
Price